Genius Monkey
The Genius Monkey integration shows how ad impressions—not just clicks—drive calls, giving you a more accurate picture of campaign performance.
Connect programmatic ad impressions to inbound calls—no clicks required.
What is Genius Monkey?
Genius Monkey is a programmatic advertising platform designed to help marketers reach highly targeted audiences across display, video, connected TV (CTV), audio, native, and other digital advertising channels. The platform uses advanced audience targeting, automated media buying, and impression-level tracking to help businesses improve campaign performance and better understand how ads influence customer behavior throughout the buying journey.
Unlike traditional click-based advertising platforms, Genius Monkey focuses heavily on attribution and visibility into post-impression activity, helping marketers measure the impact of ads even when users do not immediately click before converting. This makes it especially valuable for businesses that rely on phone calls, lead generation, or longer customer decision cycles.
Genius Monkey + CallTrackingMetrics
When integrated with CTM, Genius Monkey brings impression-level advertising data directly into your call tracking platform, allowing you to attribute inbound phone calls to ad impressions, even when users never click on an ad. This gives marketers a more complete view of campaign performance, supports multi-touch attribution, and helps teams make more informed advertising decisions based on accurate conversion data.
What this integration delivers
- See what actually drives calls – Attribute inbound calls to ad impressions, not just clicks.
- Unlock full-funnel attribution – Understand the complete customer journey across touchpoints.
- Improve campaign performance – Use more accurate conversion data to optimize spend and strategy.