HubSpot

Sync calls, texts, forms, and marketing attribution with HubSpot. Empower your team to place and receive calls using the CTM softphone directly inside the HubSpot CRM.

What is HubSpot?

HubSpot is a CRM platform that helps marketing, sales, and customer service teams manage customer relationships, track pipeline activity, automate workflows, and centralize customer data. Teams use this tool to capture leads, manage contacts and companies, follow up with prospects, and understand how marketing and sales efforts contribute to revenue.

For teams that rely on phone calls, texts, and forms as part of the customer journey, connecting HubSpot with CTM helps make sure those conversations are visible where sales and marketing teams already work.

HubSpot + CTM

This integration brings CTM conversation intelligence directly into your CRM. Sync calls, texts, forms, recordings, notes, and marketing attribution with HubSpot while giving sales and support teams everything they need to communicate with customers from one workspace.

In addition to automatically creating and updating HubSpot records, CTM’s embedded softphone lets agents place and receive calls without leaving HubSpot. Calls are matched to the appropriate contact whenever possible, logged to the CRM timeline, and can include recordings, notes, and conversation details after the call ends. Teams can also send and receive SMS through CTM, with supported messages synced back to HubSpot timelines.

Key Benefits

Call directly from HubSpot: Use the embedded CTM softphone to place and receive calls without leaving your CRM.

Connect marketing to revenue: Tie calls, forms, texts, and campaigns to contacts, companies, deals, and pipeline activity.

Automatically log conversations: Calls, recordings, notes, texts, and attribution data sync to the appropriate HubSpot records.

Give agents more context: View caller information, marketing attribution, and customer history alongside HubSpot contacts.

Customize CRM synchronization: Control exactly which CTM activities sync to HubSpot with triggers and custom field mappings.

Once calls, forms, and texts start coming into CTM, you will see them show up as leads in HubSpot. Fields like phone number, caller ID info, audio file, and tracking source (Google Ads, Referral, Organic, etc.) will all show in the HubSpot contact record, along with the recorded call and any notes entered. With the use of custom triggers in CTM, you can specify when those mapped fields should be updated. The HubSpot integration is available through both our Marketing Pro and Sales Engage.