Cloudflare

Power lightning‑fast pages with server‑side dynamic number insertion swaps.

Our Cloudflare dynamic number insertion (DNI) integration moves the number‑swapping logic off your visitors’ browsers and onto Cloudflare’s edge network. Instead of loading extra JavaScript, a CTM worker running in Cloudflare’s data centers dynamically swaps phone numbers on your website before the page ever reaches the browser. This server‑side approach keeps pages fast, reduces latency, and eliminates code bloat, while still delivering real‑time phone number updates across your site.

Seamless server‑side DNI, fully integrated

With CTM + Cloudflare you can:

• Eliminate client‑side scripts: By performing number swaps on the server at the edge, pages load quickly without extra JavaScript running in visitors’ browsers. Less code in the browser means a better user experience and improved SEO.
• Control where DNI runs: Define Workers routes in your Cloudflare dashboard to enable DNI only on specific domains or paths. This route‑based targeting lets you adapt DNI rules across multi‑site or multi‑brand portfolios.
• Integrate with GA4 via Zaraz: When using Cloudflare’s tag‑management solution, you can set a default GA4 Measurement ID and even adjust it per route. Keep your web analytics in sync and measure conversions accurately.
• Centralize your attribution: All calls and web visits flow back into CTM’s unified reporting. Combine Cloudflare DNI with CTM’s conversation intelligence, call scoring and Smart Routing to understand which campaigns drive revenue and automatically route leads to the right teams.