OpenAI Ads
Connect OpenAI Ads with CTM to attribute calls and leads to ChatGPT campaigns and send conversion data back to OpenAI.
Track and optimize conversions from ChatGPT ad campaigns.
What is OpenAI Ads?
OpenAI Ads enables businesses to reach potential customers through sponsored experiences in ChatGPT. As AI-powered search and discovery continue to grow, OpenAI Ads offers marketers a new channel to generate leads, drive website visits, and influence purchasing decisions through conversational interactions. Advertisers can measure campaign performance, track engagement, and optimize ad spend using OpenAI’s advertising and conversion measurement capabilities.
OpenAI Ads + CTM
The OpenAI Ads integration connects ChatGPT advertising campaigns with CTM attribution and conversion tracking. Marketers can identify calls and leads generated from OpenAI Ads campaigns, view performance data alongside other marketing channels, and send qualified conversion events back to OpenAI for campaign optimization. This provides a clearer view of ROI and helps teams understand which AI-driven campaigns are producing meaningful business outcomes.
Key Benefits
- Track calls from ChatGPT campaigns: Attribute phone calls and leads back to OpenAI Ads campaigns.
- Improve campaign optimization: Send qualified conversion events back to OpenAI to help inform campaign performance.
- Measure true ROI: Connect advertising spend to real-world calls, leads, and revenue outcomes.
- Centralize reporting: View OpenAI Ads performance alongside other marketing channels in CTM.
Common Use Cases
- Measure calls generated from ChatGPT advertising campaigns.
- Track qualified leads originating from OpenAI Ads.
- Report offline conversions back to OpenAI.
- Evaluate the effectiveness of AI-powered advertising initiatives.