Google Tag Manager (GTM)

Install CTM tracking through Google Tag Manager (GTM) without manually editing your website code.

What is Google Tag Manager?

Google Tag Manager is a tag management system that helps teams add and manage website tracking scripts, analytics tools, advertising pixels, and other marketing tags without directly editing website code. Instead of asking a developer to update a site every time a new tracking tool is needed, marketers can manage approved tags from a centralized GTM container.

For businesses that rely on multiple advertising, analytics, and conversion tracking platforms, Google Tag Manager helps simplify implementation, reduce development bottlenecks, and keep tracking organized across websites.

Google Tag Manager + CTM

The Google Tag Manager integration helps CTM customers install dynamic number insertion tracking through their GTM container. From inside CTM, users can connect their Google Tag Manager account, select the appropriate website container, and deploy the CTM tracking tag without opening GTM or manually copying and pasting code.

Once connected, CTM creates the necessary GTM workspace, adds the CTM dynamic number insertion tag, applies an All Pages trigger, versions the workspace, and publishes the tracking setup live. This gives marketing teams a faster path to call attribution while keeping implementation aligned with their existing tag management workflow.

Key Benefits

Simplify CTM tracking installation: Deploy CTM’s dynamic number insertion tracking through Google Tag Manager without manually editing your website code.

Speed up call attribution setup: Get CTM tracking in place faster so inbound calls can be attributed to the marketing sources that drive them.

Keep tracking organized: Install CTM tracking within your existing GTM structure, making it easier for marketing and technical teams to manage website tags.

Minimize manual configuration: CTM can create the tracking tag, trigger, workspace version, and published setup through the GTM API.