Connect CTM call data with Apollo to help marketing, sales, and revenue operations teams understand lead quality, prioritize follow-up, and reduce manual research.
Turn marketing attribution into actionable lead context
What Is Apollo?
Apollo.io is a B2B sales intelligence platform that helps revenue teams find, understand, and engage prospective customers using contact and company data.
Apollo + CTM
CTM shows you which marketing sources drive phone calls. The Apollo integration adds richer contact and company context to those calls, giving your team a clearer picture of each inbound lead.
Instead of manually searching Apollo, exporting data, or maintaining a separate automation, your team can bring lead intelligence into its CTM workflows. Marketers gain more insight into the quality of the calls their campaigns generate, while sales teams get useful context for prioritization and follow-up.
Key Benefits
Improve connected workflows: Send more complete lead data into downstream CRM and revenue operations processes.
Understand lead quality: Add contact and company context to CTM’s marketing attribution data.
Give sales more context: Help representatives understand who may be calling and which company they represent.
Reduce manual research: Spend less time looking up inbound callers or moving data between platforms.
Prioritize follow-up: Use richer lead information to focus attention on promising opportunities.