Cookie Policy
Effective date
June 29, 2026
We and our service providers, acting on our behalf, automatically collect specific data using tracking technologies like cookies and web beacons. This notice describes what tracking technologies we use and what we use them for.
When you visit the CTM website, www.ctm.com, or the CTM Account Portal, we and our service providers acting on our behalf automatically collect certain data using tracking technologies like cookies, web beacons, and other tracking technologies to collect information about your interaction with our Site. When we talk about cookies in this Policy, this term includes cookies and other similar technologies. These technologies may also record your interactions with our website, including mouse movements, keystrokes, video watching, and other activity, for customer service, to improve and personalize your customer experience, and to maintain, enhance, and troubleshoot our websites.
Some information collected by cookies may be considered personal information in certain jurisdictions. Therefore, this Cookie Policy should be read in conjunction with our Privacy Policy.
What’s a Cookie?
A cookie is a piece of data contained in a very small text file that is stored in your browser or elsewhere on your hard drive. Cookies allow CTM to identify your device as you navigate through our publicly accessible website (the CTM Site) or our service portal. We also use them to recognize return visitors to the CTM site. This helps make navigating and interacting with the CTM site and our service portal more efficient, easy, and meaningful. Cookies may not contain any information that personally identifies a user, but personal data that we store about you may be linked to the information stored in and obtained from cookies.
CTM uses both session and persistent cookies. Session cookies disappear from your computer or browser when you close your web browser or turn off your computer. Persistent cookies stay on your computer even after you’ve turned it off. The cookies on our websites fall into four categories: (1) strictly necessary (the website cannot function without them), (2) functional (lets us personalize and enhance the website), (3) performance (helps us improve website performance), and (4) targeting (allows us to provide more relevant advertising to you).
To learn more about each category of cookie and to manage your preferences, visit our cookie consent tool by clicking on the “Cookie Preferences” link at the bottom right of the CTM website you are visiting.
You can opt out of all types other than strictly necessary cookies. See “Manage Your Cookie Preferences” below for more information. However, remember that if you opt out of cookies, certain parts of the CTM site or account portal may not work as intended.
Types of Cookies
Strictly Necessary Cookies (Always Active)
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
What’s a Web Beacon?
We use web beacons along with cookies to gather data about use of the CTM Site and Service Portal and interaction with emails from CTM. Web beacons are clear electronic images that can recognize certain types of data on your computer, like cookies, when you view a particular website tied to the web beacon, and a description of a website tied to the web beacon. For example, we may put web beacons in marketing emails that notify us when you click on a link in the email that directs you to the CTM Site or one of its pages. We use web beacons to operate and improve the Site and email communications.
How We Use Web Beacons
We use web beacons along with cookies to gather data about use of the CTM Site and Service Portal and interaction with emails from CTM. We also use web beacons to operate and improve the Site and email communications.
What We Do With IP Addresses
When you visit the CTM Site, Service Portal, or use our products and services, like our APIs, we collect your IP addresses to track and analyze information about the devices that are connecting to our systems and about where those devices are located. For example, we use IP addresses to track which regions visitors to our CTM Site or customers logging into our Service Portal come from and to detect possible fraud.
Manage Your Cookie Preferences
CTM uses a cookie consent tool, which you can utilize to customize your cookie preferences. When you visit our website for the first time, a cookie consent banner will pop up and ask you to customize your cookie preferences. If you decide to change your preferences at a later date, you can easily do so by clicking on the “Cookie Preferences” link on the bottom right of the webpage you are visiting. Please note that Required Cookies cannot be disabled, and if you decide to opt out of Functional Cookies, certain functionality on our websites or your account may be impacted. Any choices concerning cookies are browser and/or device-specific. If you clear your cookies from your browser on any of your devices, your choices will need to be reset.
Manage Cookies Using Your Browser
In addition to using our Cookie Consent tool, you can use your browser settings to opt out of Functional Cookies and Advertising Cookies. For more information on how to do that, click here.
Opt Out of Advertising Cookies
To learn more about how to opt out of targeting and advertising cookies, you can go to the Your Online Choices page, the Network Advertising Initiative page, and the Digital Advertising Alliance’s Consumer Choice page. These opt-out tools are provided by third parties, not CTM. We do not control or operate these tools or the choices that advertisers and others provide through these tools.
How We Treat Do Not Track Signals
Various browsers allow a “do not track” (DNT) setting that relies on a technology known as a DNT header, which sends a signal to websites visited by the individual about the individual’s browser DNT setting. At this time, there is no general agreement on how companies like CTM should interpret Do Not Track signals. Therefore, CTM does not currently commit to respond to DNT signals, whether that signal is received on a computer or on a mobile device. CTM does, however, provide meaningful choices to you about the information that is collected through cookies and web beacons—see “Your Cookie Choices” below. We will continue to monitor developments around DNT browser technology and the implementation of a standard.
How You Contact Us
You may contact us via email at privacy@calltrackingmetrics.com
Via phone at: 1-800-577-187
Via our support portal at: https://calltrackingmetrics.zendesk.com/hc/en-us/requests/new
Or, you may write to us at the address listed below:
CTM, LLC.
231 Najoles Road, Suite #500
Millersville, MD 21108