A Podcast to Inspire Your Business's Path Forward
The Smart Route podcast is dedicated to fueling business success through innovation, insights, and inspiration.
With a focus on customer storytelling and connecting with industry thought leaders, our episodes chart the unique journeys that modern marketers, salespeople, and business owners navigate. By shining a light on their challenges, solutions, and successes, we aim to provide a roadmap for listeners to plan their path forward.
Episodes
The Ins and Outs of Google Business Profiles
Join us for a conversation with Joy Hawkins, a local SEO expert and founder of Sterling Sky, to discover new ways to boost your search rankings, highlight your business’ best offerings, and the five fields that most impact your business’ search performance.
Things Have Changed: Digital Growth in the B2B Space
This month we sat down with Marc Waldeck of Brave New Markets, to understand “digital growth” and how it applies to customer acquisition and retention.
The Value of Third Party Reviews with G2’s Mike Buscemi
This month we asked Mike Buscemi, a leader of relationship management at G2, to share the value of third party reviews and best practices for businesses looking for reputation management solutions.
Building A Successful Mentorship Program: Investing In The Future of Your Employees
In this month’s episode, we chat with two of our own about building the CallTrackingMetrics Mentorship Program and its impact on the organization.
Consensual Conversations: Building Customer Trust With First-party Data
In our latest Smart Route episode, we connected with veteran PPC expert Navah Hopkins to learn more about the recent changes regarding third party cookies and data sharing policies.
