Freshpaint

Unify every interaction in your healthcare customer data platform

Freshpaint brings all your healthcare marketing events together so you can analyze them in one place. With CTM’s Freshpaint integration, you can automatically stream calls, text messages, form submissions, and chat engagements into your Freshpaint environment. This connection eliminates manual exports and engineering work and gives enterprise marketing teams a complete, real‑time view of the customer journey.

What this integration delivers

• See the whole customer journey in one place: When CTM events flow directly into Freshpaint, you can combine phone call data with web and app behaviors to build a unified attribution model. Understand which campaigns drive calls and conversions, and confidently invest in the channels that perform.
• Save time and avoid complex code: Without this integration, teams rely on incomplete or delayed data and often resort to custom webhooks and scripts. CTM’s built‑in integration provides a one‑click setup and real‑time streaming that eliminates manual exports and engineering effort.
• Improve attribution accuracy: Freshpaint delivers HIPAA‑safe data handling and automatic event tracking; CTM adds high‑value communications and conversion data to that ecosystem. With more complete data, marketing operations teams can optimize campaigns based on actual conversions rather than clicks.
• Stay compliant and flexible: Freshpaint is designed for regulated industries like healthcare. CTM events are delivered as structured events that can be routed to analytics platforms, CRMs, marketing automation tools, or data warehouses. Audience building, segmentation, and activation become easier when all engagement data lives in one secure system.