LinkedIn Ads

Send CTM conversion events to LinkedIn Ads.

What is LinkedIn Ads?

LinkedIn Ads is an advertising platform for reaching professional audiences based on job title, industry, company size, skills, interests, and other business-focused targeting criteria. It helps marketers generate leads, build brand awareness, and engage decision-makers through sponsored content, lead generation forms, video ads, message ads, and other campaign formats.

Because LinkedIn specializes in professional and B2B audiences, it’s a popular channel for organizations looking to connect marketing efforts directly to qualified leads, sales opportunities, and revenue outcomes.

LinkedIn Ads + CTM

The LinkedIn Ads integration allows CTM to send conversion events directly to LinkedIn Campaign Manager. By connecting your LinkedIn Ads account and configuring CTM Triggers, you can automatically report qualified calls, leads, and other customer interactions back to LinkedIn as conversion events.

This helps marketers better understand campaign performance, improve conversion measurement, and optimize advertising efforts based on real business outcomes, not just clicks and form submissions.

Key Benefits

Attribute phone calls to LinkedIn Ads campaigns: See which LinkedIn Ads campaigns, ad sets, and ads are driving inbound calls and conversions.

Track offline conversions from LinkedIn campaigns: Send call and lead conversion events from CTM directly to LinkedIn.

Improve campaign measurement: Give LinkedIn visibility into valuable customer actions that happen after an ad engagement.

Automate conversion reporting: Use CTM Triggers to automatically send conversion events when predefined conditions are met.

Support stronger matching and attribution: Leverage available customer and activity data, such as email addresses, LinkedIn click IDs, IP addresses, and company information, to improve conversion matching.