Freshpaint is a healthcare-focused data platform that helps organizations run effective digital marketing and analytics while keeping patient data privacy compliant with regulations like HIPAA.

Who We Are

Freshpaint gives healthcare teams the data they have been missing at the moments that matter most while keeping compliance airtight.

Instead of waiting for IT or engineering to manually track every click, form, and conversion, user behavior is automatically captured, and key actions can be turned into usable events in just a few clicks. The result is faster time to insight, improved campaign optimization, and less dependency on already stretched technical teams.

Behind the scenes, a privacy-first architecture ensures PHI and other sensitive data never reach non-compliant tools. This enables confident use of platforms like Google, Meta, and modern analytics tools to drive growth without creating risk for the organization.

Who We Serve

Freshpaint is built for healthcare organizations under pressure to grow, but that cannot afford to get privacy wrong. This includes health systems, payers, and digital health companies, especially marketing, growth, and digital teams that need better visibility into the patient journey. Whether improving appointment bookings, optimizing campaigns, or understanding drop off in key flows, these teams rely on Freshpaint to safely connect data across web, apps, and downstream tools.

For organizations looking to drive performance from the digital front door while navigating privacy and internal compliance hurdles, Freshpaint is purpose-built to make that possible.