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Advertising Week Article: A Beginner’s Guide: The Best Paid Advertising Channels to Prioritize in 2022
Marketers continue to adjust to the economic impact of the global pandemic. It's important to know where to focus strategic advertising investments.
Sales and Marketing Management Article: How Marketing Attribution Plays a New Role in the Age of Privacy
Using third-party data is no longer an option for marketers. Marketing attribution can help to create personalized, meaningful customer interactions and engagement.
Customer Think Article: Transforming the Traditional Sales Funnel to the Flywheel
The traditional sales funnel isn't as effective as it once was. Now is the time for many companies to shift to the flywheel.
Zoom, Pipedrive, Mobile App | CTM Release Notes January 2022
We are dedicated to ensuring that you are up-to-date and informed about the additions to our software that will positively impact you, your business, and your bottom line.
Business 2 Community Article: Spam Calls – Important Things You Need to Know
Dealing with spam or robocalls can cost valuable time and resources for businesses, especially for customer service and sales teams that manage phone calls.
Sales and Marketing Management Article: 5 Trends for Marketers from Marketers
Isabelle Papoulias, CMO of sales enablement solution provider Mediafly, asked five peers to pinpoint important aspects of B2B marketing in an increasingly digital world.
Conversion Tracking for Google Ads Lead Form Extensions | CallTrackingMetrics Release Notes Oct 2021
The CallTrackingMetrics team is always working to updates features and functionality for our customers. These changes are often driven by…
CallTrackingMetrics Announces Second-Annual 2021 Launchpad Virtual Summit
The Launchpad Summit returns in 2021 with new insights and tactics from industry leaders WASHINGTON, D.C. – September 14, 2021…
Skill Based Routing, STIR/SHAKEN, and Divisions | CallTrackingMetrics Release Notes June 2021
CallTrackingMetrics regularly updates features and functionality of its marketing attribution and contact center software. These changes are often driven by…