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CTM Blog

Marketing
Strategy

Reddit’s Shift from the Internet’s Wild West to Search Marketing Darling

Reddit isn't the first place many markets look for opportunity, but it's place in search marketing is becoming undeniable.
by Chris Todd
Marketing, Strategy, Lead Management
Integrate Call Tracking Data Into Your CRM and Engage Your Buyer’s Journey
CRMs and call tracking software work together to multiply the value you can extract from each of your customer engagements, over the phone or online.
by Chris Todd
Strategy
Omnichannel Communication Benefits: The Ultimate Guide 
Omnichannel communications delivers a seamless customer experience and helps grow brand awareness.
by CTM
Marketing, Analytics, Strategy
Google Call Conversions by the Numbers
A deep dive into how over 2,000 customers are defining the key events and conversions they’re sending into Google Ads and Analytics.
by Chris Todd
Strategy
Optimize Your ROI: 7 Easy Tips to Start
We identify opportunities for marketers to increase revenue and have a major impact on advertising performance without adding spend. 
by Andrew Clark
Attribution, Strategy, Case Studies
How can call tracking technology be used in the addiction treatment industry?
Call tracking can help providers scale, invest wisely, and deliver high quality care.
by CTM
Strategy
5 Legal Marketing Tips to Grow Your Practice
Attract and retain new clients, and keep your pipeline full of the right leads.
by CTM
Strategy
6 Examples of Conversational AI Tools
Read Time: 4 minutes It’s nearly impossible not to hear or read something about artificial intelligence (AI) these days. With…
by CTM
Strategy
Franchise Marketing: 5 Tips to Crush It
Franchise marketing is essential to stay competitive and grow your customer base. Whether home services, food services, or any other…
by CTM
Strategy
7 Easy Ways to Optimize Your SEO: From Keywords to Crawlers
Consider this your go-to checklist to make sure your website's SEO is in healthy shape.
by CTM