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CTM Blog

Marketing
Strategy

Local Search Marketing in the AI Era: Four Ways to Level Up and Win More Business

Local search keeps evolving, especially with AI. Discover four ways to use CTM features to attract more leads and nurture customer loyalty.
by Andrew Clark
Strategy, Sales & Service, Communications
Why Verified Businesses Keep Starting Over, and How CTM’s Sr. Director of Carrier Relations and Regulatory Is Rethinking Accountability In Telecom
CTM's Rick Ruth explains the Business Passport, a portable way to carry verified business identity across providers and reduce mislabeled lawful calls.
by Ish Mayhew
Strategy, Sales & Service, Lead Management, Communications
Always On: Never Lose a Lead to Voicemail
Missed calls cost more than the lost sale. See how VoiceAI answers, qualifies, and routes inbound calls 24/7, so every lead you pay for gets captured.
by Ish Mayhew
Strategy, Guides
The Complete Contact Center: Your Contact Center, Built Your Way
Get our free guide to building a customizable contact center with CTM, including practical tips for routing calls, managing queues, coaching agents, tracking forms, and improving customer conversations.
by Krystal Cotriss
Marketing, Attribution, Strategy
No Attribution, No Advantage: The New Rules of AI-Era Advertising
AI advertising has arrived, and it's reshaping where audiences discover brands and how they decide to reach out.
by Ish Mayhew
Analytics, CTM Culture
How CTM Uses CTM: Tracking Marketing ROI with Google Data Studio Dashboards
Our dashboards serve as a central hub where anyone in our organization can quickly grab the insights they need.
by CTM
Attribution, Strategy
Vanity Numbers: A Critical Tool For Your Advertising Arsenal
You may have heard the term "vanity number" before. A vanity number is a phone number that spells out your business or service so that callers remember it and associate it to you.
by Laure Fisher
Analytics, Team Performance
How to use ChatGPT for Marketing and Sales
AI is rapidly becoming more accessible. Get some inspiration on how to use ChatGPT for marketing, sales, or for personal productivity.
by Chris Todd
Marketing, Strategy
Digital Marketing for Dentists
Digital marketing isn’t the first thing that comes to mind when you think of dentists. In fact, digital marketing for…
by CTM
Strategy
6 of the Biggest Keyword Research Mistakes to Avoid
Though many digital marketers understand that keywords are the basis of SEO, it’s easy to neglect a variety of campaign facets capable of making or breaking your content’s visibility. Read on to learn about six common keyword research mistakes that can tank your SEO efforts, and what you can do to avoid them. 
by CTM