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CTM Blog

Marketing
Strategy

Local Search Marketing in the AI Era: Four Ways to Level Up and Win More Business

Local search keeps evolving, especially with AI. Discover four ways to use CTM features to attract more leads and nurture customer loyalty.
by Andrew Clark
Analytics
6 Key Performance Indicators (KPIs) for Marketing Success
While you’re busy setting goals for this year, discover the KPIs you should consider evaluating and how to report on them in your CallTrackingMetrics account.
by CTM
Attribution, Strategy
Optimize Your ROI: 7 Easy Tips to Start
We identify opportunities for marketers to increase revenue and have a major impact on advertising performance without adding spend. 
by Frances Miller
Attribution, Communications
Convert Leads Quickly: FormReactor® is a Digital Marketer’s Secret Weapon
Start tracking and automating instant communications with your customers through our native online form tool FormReactor.
by CTM
Attribution
First-Touch Attribution: Does It Still Matter?
What is First-touch Attribution?  First-touch attribution is a type of marketing attribution. Marketing attribution tracks and connects customer actions to…
by CTM
Attribution, Strategy, Case Studies
How can call tracking technology be used in the addiction treatment industry?
Call tracking can help providers scale, invest wisely, and deliver high quality care.
by CTM
Attribution
Why is Marketing Attribution Important in Behavioral Healthcare? 
Marketing attribution helps behavioral healthcare organizations fine-tune messages and connect with prospective patients faster.
by CTM
Strategy
5 Legal Marketing Tips to Grow Your Practice
Attract and retain new clients, and keep your pipeline full of the right leads.
by CTM
Strategy
6 Examples of Conversational AI Tools
Read Time: 4 minutes It’s nearly impossible not to hear or read something about artificial intelligence (AI) these days. With…
by CTM
Strategy
Franchise Marketing: 5 Tips to Crush It
Franchise marketing is essential to stay competitive and grow your customer base. Whether home services, food services, or any other…
by CTM