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CTM Blog

Marketing
Strategy

Local Search Marketing in the AI Era: Four Ways to Level Up and Win More Business

Local search keeps evolving, especially with AI. Discover four ways to use CTM features to attract more leads and nurture customer loyalty.
by Andrew Clark
Marketing, Attribution, Strategy
No Attribution, No Advantage: The New Rules of AI-Era Advertising
AI advertising has arrived, and it's reshaping where audiences discover brands and how they decide to reach out.
by Ish Mayhew
Analytics, CTM Culture
How CTM Uses CTM: Tracking Marketing ROI with Google Data Studio Dashboards
Our dashboards serve as a central hub where anyone in our organization can quickly grab the insights they need.
by CTM
Attribution, Strategy
Vanity Numbers: A Critical Tool For Your Advertising Arsenal
You may have heard the term "vanity number" before. A vanity number is a phone number that spells out your business or service so that callers remember it and associate it to you.
by Laure Fisher
Analytics, Team Performance
How to use ChatGPT for Marketing and Sales
AI is rapidly becoming more accessible. Get some inspiration on how to use ChatGPT for marketing, sales, or for personal productivity.
by Chris Todd
Marketing, Strategy
Digital Marketing for Dentists
Digital marketing isn’t the first thing that comes to mind when you think of dentists. In fact, digital marketing for…
by CTM
Strategy
6 of the Biggest Keyword Research Mistakes to Avoid
Though many digital marketers understand that keywords are the basis of SEO, it’s easy to neglect a variety of campaign facets capable of making or breaking your content’s visibility. Read on to learn about six common keyword research mistakes that can tank your SEO efforts, and what you can do to avoid them. 
by CTM
Marketing, Strategy
5 Reasons Your SEO Strategy Isn’t Complete Without Call Tracking
Call tracking might not be the first place you look for SEO, but it shouldn’t be ignored either. Use call tracking to complete your advanced SEO strategy.
by Chris Todd
Analytics
What is Call Scoring? (It’s Not Exactly Lead Scoring)
Call scoring is the process of assessing data from a phone call against a predefined set of performance standards and…
by CTM
Strategy, Communications
Phone Numbers for Marketing (Everything You Need to Know)
Vanity numbers for business and other marketing phone numbers connect you with prospects and customers at their convenience, enhancing engagement and accessibility.
by CTM