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One Platform, Full Revenue Visibility: Why VoIP and Attribution Belong Together
A common decision our customers need to make is whether to keep their phone system and call attribution in separate tools or consolidate both with CTM’s Sales Engage plan. And like our customers, CTM has the same decision: to support a consolidated calling stack, or focus entirely on just one segment. We’re not alone in...
No Attribution, No Advantage: The New Rules of AI-Era Advertising
AI advertising has arrived, and it's reshaping where audiences discover brands and how they decide to reach out.
Vanity Numbers: A Critical Tool For Your Advertising Arsenal
You may have heard the term "vanity number" before. A vanity number is a phone number that spells out your business or service so that callers remember it and associate it to you.
Convert Leads Quickly: FormReactor® is a Digital Marketer’s Secret Weapon
Start tracking and automating instant communications with your customers through our native online form tool FormReactor.
First-Touch Attribution: Does It Still Matter?
What is First-touch Attribution? First-touch attribution is a type of marketing attribution. Marketing attribution tracks and connects customer actions to…
How can call tracking technology be used in the addiction treatment industry?
Call tracking can help providers scale, invest wisely, and deliver high quality care.
Why is Marketing Attribution Important in Behavioral Healthcare?
Marketing attribution helps behavioral healthcare organizations fine-tune messages and connect with prospective patients faster.
How to Choose Which Paid Advertising Channels to Prioritize Right Now
Now's the time to direct your budget towards channels that you know are going to convert.
Closed-loop Attribution: Connect the Dots in Your Data
Closed-loop attribution gives you deeper insight into not only what ads are converting the most customers but also into your customers and their needs.
Benefits of Marketing Attribution: The Ultimate Guide
Marketing attribution is an integral part of making strategic, data-backed marketing decisions.