Take a closer look at how Google Ads smart bidding works and how you can expand your funnel of what counts as a conversion to make it even smarter.

If you own your own practice, or work in the healthcare industry, you know that each phone call from a potential patient is extremely valuable.

What’s the difference between AI and IA, and why does it matter?

We find that digital marketing agencies are particularly well-served by our platform. They're able to pick and choose from a robust feature set that supports their business model extremely well. Jason Smith, a senior member of our sales team, has spent the last few years helping digital marketers get the most out of CallTrackingMetrics.

One of the most interesting facts I took away from the session is that the ability to demonstrate ROI is the largest factor when it comes to making decisions.

Every day CTM helps advertising and marketing agencies across the world track their phone calls in order to optimize their campaigns around which ads are performing and which are not.