Categories

CTM Blog

Marketing
Attribution
 3 Multi Touch Attribution Models
Today’s buyer’s journey is full of multiple touchpoints. From paid ads on Google and Bing to social ads and website…
by CTM
Marketing, Attribution, Case Studies
How CTM Helps Banyan Treatment Centers Grow, Scale, and Provide Care
Since adopting CTM, Banyan Treatment Centers have improved call response times, grown through call insights, and streamlined inquiry management.
by Andrew Clark
Attribution, Strategy
Does call tracking & dynamic number insertion negatively impact SEO?
Overall, using call tracking software should have little impact on the overall SEO of a website and online business presence.
by CTM
Attribution, Strategy
Call Tracking & Conversions: Take Your Reporting to the Next Level
Sales teams can use the recordings and transcriptions to quickly recall past call details to stay fresh on pending deals.
by Todd Fisher
Attribution
How to Use Attribution Data to Make Smarter Marketing Decisions 
A walkthrough of example attribution data based on a typical marketing budget and channel mix to visualize how increased visibility impacts marketing decisions.
by Chris Todd
Attribution, Lead Management
The Best Automotive Call Tracking Software
Compare popular automotive call tracking software across categories like price, AI features, and dealer sales coaching.
by Chris Todd
Attribution, Lead Management, Case Studies
How MeanPug Agency Helps Law Firms Track Ad Success & Grow Their Client Base with CTM
MeanPug partners with CTM to help law firms track ad performance, connect every call and signup to the right campaign, and drive consistent client growth.
by Andrew Clark
Marketing, Attribution, Analytics, Team Performance, Lead Management, Case Studies
How An Enterprise Behavioral Healthcare Network Cut Costs and Answered More Calls with CTM
Since implementing CTM, this enterprise BHC provider has lowered missed calls by 50% and streamlined thousands of monthly inquiries.
by Andrew Clark
Attribution
Marketing without Attribution Is Just Expensive Guesswork: Lessons from the Legal Industry
This article helps experienced advertisers take their Google Ads and Meta Ads results to the next level.
by Andrew Clark