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CTM Blog

Marketing
Strategy
Vanity Numbers for Business | Your Guide to Vanity Numbers, Toll-Free Numbers, and Short Codes
Vanity numbers for business help you make sales, boost brand recognition, and set you apart from your competitors.
by CTM
Strategy
Why Location-Based Search Matters More Than Ever
Explore the explosive rise of location based search in recent years and and how to optimize your business for successful search results.
by CTM
Attribution, Strategy
How to Choose Which Paid Advertising Channels to Prioritize Right Now
Now's the time to direct your budget towards channels that you know are going to convert.
by CTM
Attribution
Closed-loop Attribution: Connect the Dots in Your Data
Closed-loop attribution gives you deeper insight into not only what ads are converting the most customers but also into your customers and their needs.
by CTM
Attribution
Benefits of Marketing Attribution: The Ultimate Guide  
Marketing attribution is an integral part of making strategic, data-backed marketing decisions.
by CTM
Attribution
 3 Multi Touch Attribution Models
Today’s buyer’s journey is full of multiple touchpoints. From paid ads on Google and Bing to social ads and website…
by CTM
Marketing
Benefits of Marketing Automation: The Ultimate Guide 
Read on to see what the benefits of marketing automation can do for your team, organization, and–bottom line.
by CTM
Analytics
How to Measure SEO Success
How do you know your SEO is working? Set yourself up for success by monitoring these metrics and using the right tools.
by Chris Todd
Analytics
Revenue Measurement with GA4 eCommerce Tracking
Learn how to set up and analyze eCommerce tracking in GA4 to access the data necessary to connect your marketing efforts to revenue driving engagements.
by Chris Todd