Categories

CTM Blog

Marketing
Marketing, Attribution, Case Studies
How CTM Helps Banyan Treatment Centers Grow, Scale, and Provide Care
Since adopting CallTrackingMetrics, Banyan Treatment Centers have improved call response times, grown through call insights, and streamlined inquiry management.
by Andrew Clark
Strategy
Reddit’s Shift from the Internet’s Wild West to Search Marketing Darling
Reddit isn't the first place many markets look for opportunity, but it's place in search marketing is becoming undeniable.
by Chris Todd
Strategy, Guides
Everything You Should Be Doing Before You Start Call Tracking
Your guide to what good marketing looks like, and how call tracking can help make it great...when you're ready.
by Chris Todd
Strategy, Team Performance
What AI prompts are marketers in ::your industry here:: using to analyze phone calls?
Get inspired by real CTM customer AI use cases for phone call analysis with examples from six different verticals.
by Chris Todd
Attribution
One Platform, Full Revenue Visibility: Why VoIP and Attribution Belong Together
A common decision our customers need to make is whether to keep their phone system and call attribution in separate…
by Andrew Clark
Attribution
How to Use Attribution Data to Make Smarter Marketing Decisions 
A walkthrough of example attribution data based on a typical marketing budget and channel mix to visualize how increased visibility impacts marketing decisions.
by Chris Todd
Analytics
Top 6 CRMs for Business Success in 2026 (and How to Get More From Each With CTM)
Compare Salesforce, LeadSquared, Zoho, HubSpot, Dazos, and Pipedrive, and see how each integrates with CTM to drive revenue.
by Andrew Clark
Strategy
Why Most Call Intelligence Technology Fails Without Workflow Alignment (And How Automotive Leaders Can Fix It)
Even best-in-class call intelligence fails without workflow alignment. See how automotive leaders can improve adoption, coaching, and conversion.
by Andrew Clark
Attribution, Lead Management
The Best Automotive Call Tracking Software
Compare popular automotive call tracking software across categories like price, AI features, and dealer sales coaching.
by Chris Todd