Maximize Budgets at Every Location and Keep Pipelines Full of Great Leads
Franchises rely heavily on phone calls, making source attribution essential. CTM connects every call, text, chat, and form fill to its source across all locations. You’ll know exactly what’s driving growth and closing deals locally, regionally, and nationally.
Streamlining Communication Systems and Scaling Up Revenue for Franchises
Franchises expand and connect their teams with CTM
See what one franchise did within the CTM platform to grow its network.
The treasure chest of customer and team communication
Get a look at the features mobilizing franchise communications among customers and across teams.
A Firsthand Look at How Franchises Are Using CTM
Paid ad tools for conversions that franchises love
- Google Ads’ bi-directional integration
- Automated call scoring and tagging
- Customizable triggers
Maximize your budget and drive efficiency
Empower your paid ads with smart data
Ad spend can be expensive. Conversation intelligence, paired with seamless integrations, reveals your best ads and keywords. Let data do the work and automatically optimize every campaign, making your ad spend go further.
Improve speed to lead and personalize conversations
Connect faster and deliver more personalized experiences
Lead management tools streamline communications and make it easy for customers to connect with you, day or night. Whether by form, call, text, or chat, automation connects your customer with the person (or voice agent) for their specific needs.
Refine and accelerate call management systems
- Automated follow-ups, like texting a promo code or an appointment reminder
- Triggers
- Customizable IVR menus
- ChatAI
- FormReactor®
- GeoContact
- Smart Router
- CTM App
Optimize conversations and your teams for friction-free customer engagement and visibility
- Call tracking and dynamic number insertion (DNI)
- Google Ads, Analytics, and HubSpot integrations
- Dual-channel call recordings and transcriptions
- Keyword spotting
- Real-time coaching and whispers
Unlock the full potential of every location and employee
Optimize success with data-backed strategies
Call tracking gives you full visibility into all of your marketing and sales efforts, so you’ll know which ads, channels, and keywords are most effective. With this first-hand insight into your customer’s interactions, you’ll also see what the most successful agents are doing to drive the highest-value conversions without the extra legwork. Simply replicate what’s working best (and ditch what’s not) across all locations and train all employees on best practices.
Get a comprehensive view of agent activity across all locations
See at a glance where leads drop off and where they convert
View all agents at all locations in one dashboard. Get insight into missed calls, busiest times of the day, days of the week, etc. Ensure calls are being answered promptly and agents are providing relevant, helpful service. Then take what the best-performing agents are doing and use that to train employees so everyone is at the top of their game.
Fuel the performance of agents with features that support them and your business’s growth
- Real-time dashboards and reporting
- Call recordings and transcriptions
- Free sub-accounts for location roll-up reporting
Conversations through each channel are centralized in CTM with these options
- ChatAI
- Softphone
- Chat
- Text
- FormReactor®
Drive brand awareness and nurture relationships
Omnichannel communications ensure consistency across locations and conversations
Multiple locations demand that the same branded message be carried through all interactions. Omnichannel communication and conversation analytics tools let you know how each location’s (and agent’s) message is being shared and how it’s perceived by your audience. Consistent, on-brand, and relevant messaging drives brand awareness and customer trust. Virtual agent tools like VoiceAI and ChatAI crawl your website and knowledge base to ensure your communications are on-brand.
CTM Easily Connects to the Platforms You Already Use
Supercharge your tools by connecting CTM and unlocking accurate, end-to-end attribution across your entire marketing stack.
Rated a trusted industry leader and chosen by businesses and marketing agencies worldwide
What Our Customers Are Saying
What They’re Saying About Us 
John Thornton, Black Propeller
“It’s amazing what data can do – not only are we able to hone our strategy and spend time working on the ads that really work, but we can also improve our engagements with clients by monitoring conversation quality and intelligently routing their calls. Once we integrate call tracking into our client’s marketing campaigns, they can generally expect to see conversions increase by 25 to 30 percent.”
Sean Garcia, Director of Business Development & Marketing, Discovery Institute
“CallTrackingMetrics has really allowed us to see things from both a 30,000 foot view, as well as a granular perspective, and take a look at each case as its own unique situation.”
Jon Ostenson, CEO, 10Xfive
“One of our largest clients, that we support with about 170,000 outbound calls and over 70,000 inbound calls per year, has been able to attribute a conversion rate close to 85%—far above the industry average of 50% and below. — The team does this utilizing CallTrackingMetrics’ software. — “The team does this utilizing CallTrackingMetrics’ software.