Categories

CTM Blog

Marketing
Attribution, Analytics
How To Showcase ROI from Call Tracking With Marketing Dashboards
Marketing agencies need to manage call-tracking metrics and attribute them to their clients’ ROI. That’s where a call tracking dashboard comes in.
by CTM
Analytics
9 Conversation Analytics Fast Facts
Conversation analytics analyzes data from customer conversations giving marketing and sales teams deeper customer insights.
by CTM
Analytics
Google Analytics Call Tracking: Close Your Data Gaps
Does your organization rely on phone calls for sales? If your business has customers who call before they buy, then…
by CTM
Attribution, Analytics
The Complete Call Tracking Glossary
CTM has been a leader in the call tracking industry for a long time, and we sometimes take for granted…
by Chris Todd
Analytics, Guides
A Marketer’s Guide: Build Amazing Dashboards with Google Data Studio
Explore how Google Data Studio gives marketers the tools to consolidate reporting across platforms and start visualizing your data.
by Chris Todd
Analytics, CTM Culture
How CTM Uses CTM: Tracking Marketing ROI with Google Data Studio Dashboards
Our dashboards serve as a central hub where anyone in our organization can quickly grab the insights they need.
by CTM
Analytics, Lead Management
What is Conversation Intelligence?
And why it matters for maximum sales.
by CTM
Analytics, Lead Management
5 Creative Uses for the Keyword Spotting Tool
One of the features that I find exciting, and most of our customers aren’t aware of, is our Keyword Spotting tool.
by CTM