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CTM Blog

Resources
Resources, Case Studies
[Research Study] A Data-Driven Approach to Optimizing ROAS/Lead Value with CTM
Find out how we helped BAM Advertising prove ROAS for their ads and their clients in this deep dive into their experience and use cases.
by CTM
Case Studies
Callbox & CTM: Call Tracking for Marketers, MarTech, and Everyone In Between
Callbox was able to improve the quality of their leads and continue to scale without overspending on advertising or acquisition, thanks to CTM. 
by Andrew Clark
Guides
Staying Relevant & Compliant in Healthcare Marketing
Marketing insight and personalization through a HIPAA-compliant call tracking solution can impact a healthcare provider’s success while protecting both privacy and data.
by CTM
Case Studies
Discovery Institute & CTM: How An Award-Winning Addiction Treatment Center Uses Call Tracking & Attribution to Reach Patients and Provide Care
Discovery Institute, an award-winning addiction treatment center, uses CTM to help patients get the care they need, fast, streamline administration processes, and stay on a growth trajectory.
by Andrew Clark
Case Studies
Stackmatix, Tutor Doctor, and CTM: Closing Attribution Gaps and Aligning Teams
CTM helped our client, Stackmatix, close attribution gaps and align teams for their franchise client, Tutor Doctor.
by CTM
Analytics, Guides
The Complete Guide to GA4 for Marketing Reporting
With GA4, a lot has changed. Change can be frustrating. Change can be hard. Change can also open up new opportunities. In this guide we’ll empathize over the frustrating things, and give you the tools to unlock opportunities.
by Chris Todd
Guides
The Modern Keyword Research Playbook
Keywords are vital to driving organic traffic to your website. Keyword research done correctly is the key to driving the right traffic and doing it consistently.
by CTM
Attribution, Strategy, Case Studies
Call Tracking and Marketing Attribution Win Big in the Home Services Industry
On the customer-facing side, Leadhub uses this data to streamline processes for customers by focusing on actionable user experiences on the web.
by CTM
Communications, Case Studies
Finding Business Success with CTM’s Text Messaging Software
Michael Barnett never planned on starting a white label business on CTM's software. A year later, it's one of his fastest-growing companies. Its best-selling feature? Text messaging.
by CTM