Win More Clients with Smarter Marketing
Competition for legal clients is fierce, keywords are pricey, and connecting with the right audience at the right time is tough. Conversation intelligence, marketing attribution, and marketing automation help you reach the clients and cases that fit your practice and deliver an exceptional experience.
How Law Firms and Legal Organizations Use CTM to Amplify Client Intake
Quality cases, smarter budget allocation
Discover how law firms scale case intake and leverage their marketing budget with CTM.
Law firms use conversation intelligence to grow
The methods successful legal organizations are taking to streamline intake and bring in more of the right cases.
A Look Inside How Legal Teams Use CTM
Your attribution features in one place
- Call tracking
- DNI
- Conversation intelligence
- Multi-touch attribution
- Google Ads bi-directional integration
- GA4 advanced integration
Find out which channels drive your client acquisition
When there’s a lot at stake, you need to know which marketing channels are driving high-value calls, texts, chats, and forms, and which aren’t. Smart attribution captures the source of every interaction, giving you full cross-channel insight and the data you need to make strategic decisions. Connect that insight back to what’s working and shift overall marketing spend away from what isn’t.
Connect with the right clients and cases fast
Intelligent tools reveal insights from every client inquiry and deliver immediate, concise summaries to identify the leads who turn into the best clients.
Automated analysis identifies trends in your target audience’s behavior so you can adjust messages and ad spend to connect with the right clients.
Use conversation intelligence to connect with your audience
- AskAI automated conversation analysis: activity scoring, tagging, sentiment analysis, and keyword spotting
- Recordings and transcriptions
Manage leads with seamless precision
- Omnichannel communication tools
- FormReactor®
- Automated lead scoring
- Automated activity scoring
- Customizable IVR menus
- Call tracking
Strengthen your processes for client leads
Optimize your sales pipeline for more efficiency
Lead management tools streamline your client intake processes and align communications across your firm, so clients have a smoother experience and convert sooner. Internal teams stay aligned and get the support they need to perform at their best.
Transform the client experience with smart workflow features
Clients want to be able to connect with you quickly, even after business hours or when your team is busy. Using AI-enabled tools, you can get callers to the right team members, provide chat agent support, or trigger an instant callback.
Automate workflows for exceptional client experiences
- FormReactor®
- GeoContact
- Smart Router
- IVR customizable menus
- AskAI conversation analysis
- VoiceAI
- ChatAI
CTM Easily Connects to the Platforms You Already Use
Supercharge your tools by connecting CTM and unlocking accurate, end-to-end attribution across your entire marketing stack.
Rated a trusted industry leader and chosen by businesses and marketing agencies worldwide
What Our Customers Are Saying
What They’re Saying About Us 
John Thornton, Black Propeller
“It’s amazing what data can do – not only are we able to hone our strategy and spend time working on the ads that really work, but we can also improve our engagements with clients by monitoring conversation quality and intelligently routing their calls. Once we integrate call tracking into our client’s marketing campaigns, they can generally expect to see conversions increase by 25 to 30 percent.”
Sean Garcia, Director of Business Development & Marketing, Discovery Institute
“CallTrackingMetrics has really allowed us to see things from both a 30,000 foot view, as well as a granular perspective, and take a look at each case as its own unique situation.”
Jon Ostenson, CEO, 10Xfive
“One of our largest clients, that we support with about 170,000 outbound calls and over 70,000 inbound calls per year, has been able to attribute a conversion rate close to 85%—far above the industry average of 50% and below. — The team does this utilizing CallTrackingMetrics’ software. — “The team does this utilizing CallTrackingMetrics’ software.