Categories

CTM Blog

CTM Blog

Discover content at the intersection of marketing, customer experience, and sales. The CTM Blog delivers insights for digital marketing professionals, business owners, and CX leaders on how to build a better workforce, optimize your communications, and generate more revenue from ad campaigns.

Marketing, Attribution, Strategy

No Attribution, No Advantage: The New Rules of AI-Era Advertising
by Ish Mayhew
AI advertising has arrived, and it's reshaping where audiences discover brands and how they decide to reach out.
Strategy
Reddit’s Shift from the Internet’s Wild West to Search Marketing Darling
by Chris Todd
Strategy
Local Search Marketing in the AI Era: Four Ways to Level Up and Win More Business
by Andrew Clark
Strategy, Team Performance
What AI prompts are marketers in ::your industry here:: using to analyze phone calls?
by Chris Todd
Marketing, Strategy
5 Reasons Your SEO Strategy Isn’t Complete Without Call Tracking
by Chris Todd

Smart Route Podcast

Smart Route Podcast, Smart Route Podcast
A CEO’s Balancing Act: Human Connection & AI
Smart Route Podcast, Smart Route Podcast
Building Brands, Not Just Rankings: The Future of Legal Marketing

Resources

Strategy, Guides
Running a Drama-Free Sales Floor
Strategy, Guides
Budget Slashing: The Marketing Playbook for (mostly) Painless Cost Cutting

Announcements

Press
CTM Releases New Ad Platform Integrations to Unify Marketing Attribution and Customer Communications [PR Newswire Repost]
Press
CTM, Co-Founder & CEO, Todd Fisher’s Exclusive Interview with MarTech Pulse on Conversation Analytics [MarTech Pulse Repost]