Categories

CTM Blog

Marketing
Attribution, Analytics
The Complete Call Tracking Glossary
CTM has been a leader in the call tracking industry for a long time, and we sometimes take for granted…
by Chris Todd
Attribution
How To Use Live Chat for Lead Generation
Featured post by guest blogger: Adela Belin Mainstream lead generation channels have become too competitive—from your blog and landing pages…
by Erika Rollins
Analytics, Guides
A Marketer’s Guide: Build Amazing Dashboards with Google Data Studio
Explore how Google Data Studio gives marketers the tools to consolidate reporting across platforms and start visualizing your data.
by Chris Todd
Attribution, Strategy
How to Automate Google Ads for Higher-value Conversions
Take a closer look at how Google Ads smart bidding works and how you can expand your funnel of what counts as a conversion to make it even smarter.
by CTM
Analytics, Lead Management
What is Conversation Intelligence?
And why it matters for maximum sales.
by CTM
Strategy, Case Studies
How Captain Dave’s Dolphin Safari Uses CTM to Refine Their Ad Spend and Empower Their Agents
Before CTM, this popular tour company relied on asking customers on the phone how they found out about their business.
by CTM
Strategy
Creating Advanced Audiences for Google Ads
Uncover the various ways you can craft audiences in Google Ads to optimize your marketing efforts.
by CTM
Attribution, Case Studies
Practice the Best Healthcare Marketing with Data-backed Decisions
If you own your own practice, or work in the healthcare industry, you know that each phone call from a potential patient is extremely valuable.
by CTM
Attribution
Is Your Marketing Platform Really Intelligent?
What’s the difference between AI and IA, and why does it matter?
by Erika Rollins