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CTM Blog

Marketing
Attribution
Last-touch Attribution: Get the Scoop
Last-touch attribution is a type of marketing attribution that connects a conversion to the last place your customer engaged with…
by CTM
Marketing, Strategy
5 Reasons Your SEO Strategy Isn’t Complete Without Call Tracking
Call tracking might not be the first place you look for SEO, but it shouldn’t be ignored either. Use call tracking to complete your advanced SEO strategy.
by Chris Todd
Strategy
What is Conversational AI? The Ultimate Guide
Read time 12 minutes Table of Contents:  Introduction Section 1: What Is Conversational Artificial Intelligence? (& Why Does it Matter?)…
by CTM
Marketing, Strategy
AI in Digital Marketing: 5 Key Benefits
Read Time 5 Minutes It’s no secret that artificial intelligence (AI) is changing the way teams operate, especially digital marketing…
by CTM
Marketing, Strategy
Marketing Automation for Agencies: Top 5 Benefits
Read Time 4 minutes There are many types of tools that perform marketing automation for agencies. From HubSpot and Constant…
by CTM
Strategy
AI and Conversation Intelligence for Behavioral Healthcare 
AI-powered conversation intelligence for behavioral healthcare gives teams insight so you can deliver exceptional customer experiences and save resources.
by CTM
Attribution
Dynamic Call Tracking and Marketing Attribution 
Dynamic call tracking used with other types of marketing attribution closes data gaps for full visibility.
by CTM
Analytics, Team Performance
How to use ChatGPT for Marketing and Sales
AI is rapidly becoming more accessible. Get some inspiration on how to use ChatGPT for marketing, sales, or for personal productivity.
by Chris Todd
Analytics, Guides
The Complete Guide to GA4 for Marketing Reporting
With GA4, a lot has changed. Change can be frustrating. Change can be hard. Change can also open up new opportunities. In this guide we’ll empathize over the frustrating things, and give you the tools to unlock opportunities.
by Chris Todd