Categories

CTM Blog

Marketing
Marketing, Attribution, Case Studies
Never Miss Another Phone Call: Software Solutions for Addiction Treatment Facilities
By combining call tracking with an overflow call solution, Asana Recovery recovered $1 million in revenue, transformed their intake and admissions, and standardized their in-house training.
by Andrew Clark
Attribution
Unveiling the Secrets of Lead Capture and Nurturing: Key Insights from Our August 2024 Survey
We recently polled marketing professionals across various industries about lead capture strategies. In this blog we outline the survey’s biggest takeaways and opportunities.
by Andrew Clark
Attribution, Analytics, Strategy
Ringing Up ROI: Mastering Offline Attribution and Call Tracking
Unlock the power of phone calls in marketing. Learn offline attribution strategies, call tracking techniques, and how to boost ROI in the digital age.
by Andrew Clark
Analytics
Avoid Messy GA4 Reports with Call Tracking Events for Auto Dealers
Tired of the mess in auto dealer marketing? Find out how call tracking can help you streamline operations and measure leads.
by Chris Todd
Marketing, Attribution, Case Studies
How CTM Helped Southeastern Recovery Center Streamline Its Marketing and Admissions Process
Since adopting CTM, Southeastern Recovery Center has been able to streamline admissions, boost marketing effectiveness, and offer 24/7 hour support to those in need.
by Andrew Clark
Marketing, Attribution, Analytics, Strategy
Google Shakes Up Business Profiles: Call and Chat Reporting Going Away
Google is discontinuing call and chat history for Business profiles by July 2024, prompting businesses to seek alternative tools for lead interaction and marketing enhancement.
by Andrew Clark
Marketing, Resources, Guides
It’s Time to Rethink Marketing’s Reliance on Email
You don't need to break up with email forever, but we do think it's time to start seeing other channels. We'd like to introduce you to our friend, the phone number.
by Chris Todd
Strategy, Smart Route Podcast
No More Traditional PR! How to Build Your Brand in the Digital Age
Build a successful brand in the digital age with expert insights from BLASTmedia President Lindsey Groepper.
by CTM
Marketing, Analytics, Guides
6 Ways to Use First-Party Call Tracking Data to Prove You’re Crushing It
[Dynamic Infographic] Learn how to participate in something we like to call data-driven bragging
by Chris Todd