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5 E-Commerce Trends You Should Adopt in 2022
The rise in eCommerce continues. Stay on top of the most recent trends and go-to practices.
The Complete Call Tracking Glossary
CTM has been a leader in the call tracking industry for a long time, and we sometimes take for granted…
How to Track Your Phone Calls in Google Ads Using CTM
Guest post by Patience Hurlburt-Lawton Phone call conversions can make up a big chunk of your overall lead flow from…
How To Use Live Chat for Lead Generation
Featured post by guest blogger: Adela Belin Mainstream lead generation channels have become too competitive—from your blog and landing pages…
A Day in the Life of Senior Paid Media Manager Lisa Salvatore
Ever wonder what a typical day looks like for our talented team members? In this new series, we’ll follow our…
A Marketer’s Guide: Build Amazing Dashboards with Google Data Studio
Explore how Google Data Studio gives marketers the tools to consolidate reporting across platforms and start visualizing your data.
How CTM Uses CTM: Tracking Marketing ROI with Google Data Studio Dashboards
Our dashboards serve as a central hub where anyone in our organization can quickly grab the insights they need.
Introduction to Facebook Advertising on CallTrackingMetrics
78% of American consumers say they’ve discovered a product because of Facebook—so if you're not running ads on Facebook yet, you're missing out.
How to Automate Google Ads for Higher-value Conversions
Take a closer look at how Google Ads smart bidding works and how you can expand your funnel of what counts as a conversion to make it even smarter.