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CTM Blog

Marketing
Strategy

Reddit’s Shift from the Internet’s Wild West to Search Marketing Darling

Reddit isn't the first place many markets look for opportunity, but it's place in search marketing is becoming undeniable.
by Chris Todd
Strategy, Sales & Service, Communications
Why Verified Businesses Keep Starting Over, and How CTM’s Sr. Director of Carrier Relations and Regulatory Is Rethinking Accountability In Telecom
CTM's Rick Ruth explains the Business Passport, a portable way to carry verified business identity across providers and reduce mislabeled lawful calls.
by Ish Mayhew
Strategy, Sales & Service, Lead Management, Communications
Always On: Never Lose a Lead to Voicemail
Missed calls cost more than the lost sale. See how VoiceAI answers, qualifies, and routes inbound calls 24/7, so every lead you pay for gets captured.
by Ish Mayhew
Strategy, Guides
The Complete Contact Center: Your Contact Center, Built Your Way
Get our free guide to building a customizable contact center with CTM, including practical tips for routing calls, managing queues, coaching agents, tracking forms, and improving customer conversations.
by Krystal Cotriss
Marketing, Attribution, Strategy
No Attribution, No Advantage: The New Rules of AI-Era Advertising
AI advertising has arrived, and it's reshaping where audiences discover brands and how they decide to reach out.
by Ish Mayhew
Attribution, Strategy
Vanity Numbers: A Critical Tool For Your Advertising Arsenal
You may have heard the term "vanity number" before. A vanity number is a phone number that spells out your business or service so that callers remember it and associate it to you.
by Laure Fisher
Marketing, Strategy
Digital Marketing for Dentists
Digital marketing isn’t the first thing that comes to mind when you think of dentists. In fact, digital marketing for…
by CTM
Strategy
6 of the Biggest Keyword Research Mistakes to Avoid
Though many digital marketers understand that keywords are the basis of SEO, it’s easy to neglect a variety of campaign facets capable of making or breaking your content’s visibility. Read on to learn about six common keyword research mistakes that can tank your SEO efforts, and what you can do to avoid them. 
by CTM
Marketing, Strategy
5 Reasons Your SEO Strategy Isn’t Complete Without Call Tracking
Call tracking might not be the first place you look for SEO, but it shouldn’t be ignored either. Use call tracking to complete your advanced SEO strategy.
by Chris Todd
Strategy, Communications
Phone Numbers for Marketing (Everything You Need to Know)
Vanity numbers for business and other marketing phone numbers connect you with prospects and customers at their convenience, enhancing engagement and accessibility.
by CTM