Categories

CTM Blog

Marketing
Strategy

Reddit’s Shift from the Internet’s Wild West to Search Marketing Darling

Reddit isn't the first place many markets look for opportunity, but it's place in search marketing is becoming undeniable.
by Chris Todd
Marketing, Attribution, Strategy
No Attribution, No Advantage: The New Rules of AI-Era Advertising
AI advertising has arrived, and it's reshaping where audiences discover brands and how they decide to reach out.
by Ish Mayhew
Attribution, Strategy
Vanity Numbers: A Critical Tool For Your Advertising Arsenal
You may have heard the term "vanity number" before. A vanity number is a phone number that spells out your business or service so that callers remember it and associate it to you.
by Laure Fisher
Marketing, Strategy
Digital Marketing for Dentists
Digital marketing isn’t the first thing that comes to mind when you think of dentists. In fact, digital marketing for…
by CTM
Strategy
6 of the Biggest Keyword Research Mistakes to Avoid
Though many digital marketers understand that keywords are the basis of SEO, it’s easy to neglect a variety of campaign facets capable of making or breaking your content’s visibility. Read on to learn about six common keyword research mistakes that can tank your SEO efforts, and what you can do to avoid them. 
by CTM
Marketing, Strategy
5 Reasons Your SEO Strategy Isn’t Complete Without Call Tracking
Call tracking might not be the first place you look for SEO, but it shouldn’t be ignored either. Use call tracking to complete your advanced SEO strategy.
by Chris Todd
Strategy, Communications
Phone Numbers for Marketing (Everything You Need to Know)
Vanity numbers for business and other marketing phone numbers connect you with prospects and customers at their convenience, enhancing engagement and accessibility.
by CTM
Marketing, Strategy, Lead Management
Integrate Call Tracking Data Into Your CRM and Engage Your Buyer’s Journey
CRMs and call tracking software work together to multiply the value you can extract from each of your customer engagements, over the phone or online.
by Chris Todd
Strategy
Omnichannel Communication Benefits: The Ultimate Guide 
Omnichannel communications delivers a seamless customer experience and helps grow brand awareness.
by CTM
Marketing, Analytics, Strategy
Google Call Conversions by the Numbers
A deep dive into how over 2,000 customers are defining the key events and conversions they’re sending into Google Ads and Analytics.
by Chris Todd