Categories

CTM Blog

Marketing
Strategy
Conversational AI in Healthcare: 5 Top Uses
Learn about how HIPAA-compliant conversational AI is improving healthcare for patients and workers.
by CTM
Strategy
What is Conversational AI? The Ultimate Guide
Read time 12 minutes Table of Contents:  Introduction Section 1: What Is Conversational Artificial Intelligence? (& Why Does it Matter?)…
by CTM
Marketing, Strategy
AI in Digital Marketing: 5 Key Benefits
Read Time 5 Minutes It’s no secret that artificial intelligence (AI) is changing the way teams operate, especially digital marketing…
by CTM
Strategy
AI and Conversation Intelligence for Behavioral Healthcare 
AI-powered conversation intelligence for behavioral healthcare gives teams insight so you can deliver exceptional customer experiences and save resources.
by CTM
Strategy
SMS Marketing 101: How to Use Texting for More Leads
SMS marketing or text message marketing is one of the best ways to reach your audience.  Today, 95% of American…
by CTM
Strategy
Marketing Storytelling and Building a StoryBrand
Storytelling and writing go hand in hand. But what many people—including marketers—fail to realize is that marketing, in many ways,…
by CTM
Attribution, Strategy, Case Studies
Call Tracking and Marketing Attribution Win Big in the Home Services Industry
On the customer-facing side, Leadhub uses this data to streamline processes for customers by focusing on actionable user experiences on the web.
by CTM
Attribution, Strategy
How to Automate Google Ads for Higher-value Conversions
Take a closer look at how Google Ads smart bidding works and how you can expand your funnel of what counts as a conversion to make it even smarter.
by CTM
Strategy, Case Studies
How Captain Dave’s Dolphin Safari Uses CTM to Refine Their Ad Spend and Empower Their Agents
Before CTM, this popular tour company relied on asking customers on the phone how they found out about their business.
by CTM