Categories

CTM Blog

Marketing
Attribution, Strategy, Case Studies
Call Tracking and Marketing Attribution Win Big in the Home Services Industry
On the customer-facing side, Leadhub uses this data to streamline processes for customers by focusing on actionable user experiences on the web.
by CTM
Attribution, Strategy
How to Automate Google Ads for Higher-value Conversions
Take a closer look at how Google Ads smart bidding works and how you can expand your funnel of what counts as a conversion to make it even smarter.
by CTM
Strategy, Case Studies
How Captain Dave’s Dolphin Safari Uses CTM to Refine Their Ad Spend and Empower Their Agents
Before CTM, this popular tour company relied on asking customers on the phone how they found out about their business.
by CTM
Strategy
Creating Advanced Audiences for Google Ads
Uncover the various ways you can craft audiences in Google Ads to optimize your marketing efforts.
by CTM
Strategy
Shopify Meets Call Tracking: Has Omni-Channel Finally Arrived?
With an omni-channel-focused call intelligence platform, retailers now have access to complete order history and other crucial caller data instantly.
by Erika Rollins
Strategy
5 Tips for Texting: Getting the Most from Your SMS Marketing
To help you make the most of mobile messaging, here are our top five tips for SMS marketing success.
by Erika Rollins
Strategy, Lead Management
6 Tips for Lead Managers to Optimize Your Sales Pipeline
Lead managers in the know use AI-powered tools to engage in the most effective lead management.
by Erika Rollins
Attribution, Strategy
Call Tracking for Agencies: Added Expense or Added Value?
Every day CTM helps advertising and marketing agencies across the world track their phone calls in order to optimize their campaigns around which ads are performing and which are not.
by CTM